There are so many parts to Designing a good brand experience. You will have social media and direct customer engagement, your logo and voice, the products you carry, and the customer journey to consider. All of these play into your CBD marketing and these aspects are tied together by your website. Your website functions as your online CBD storefront and making sure it guides your customers, carries your message, and evokes the right feelings in your visitors is all up to the design and layout of your website.
Reports show that cannabidiol (CBD) marketing will grow by an estimate of 700% by 2020. That means huge competition, So you will need to be quick to get into the game and will likely need help to beat your competitors by crafting the perfect website, and through a marketing strategy that cuts straight through the crowded online hemp oil marketplace.
Obstacles with CBD Marketing
Getting your CBD Oil products online has its own set of unique challenges. Issues with payment gateways. Issues with public perception. Issues with being found. So you will want to search out a company that has been there and done that. One that has navigated the waters in this unique vertical and has experience in the CBD website design field. You want someone that is a good website designer but also someone who understands the industry and what customers are looking for in the CBD Products they are selling.
Things You Should Look For in Your Website Design
Web design for CBD oil should be clean, easy to use and make people feel confident that they are on a legitimate company website. You want to make sure when someone lands on your eCommerce site that they don’t immediately hit the back button. Making sure people can tell at a glance that the site they landed on is the right type of website as well as a website that they would trust all happens in a matter of moments as First impressions are paramount importance.
Some of the things to consider with your website and branding for CBD Oil companies. Branding and CBD logo design being one. Let your logo and mark represent who your company is. What it is that makes you different in a sea of sellers? Get a quality logo design & brand that will make people know they are buying from a company that is authoritative and established as well as perfectly reflecting what you want your company to represent.
Also when dealing with an ecommerce website you want to consider the flexability of the platform and also how robust it is to grow and for SEO purposes and you go about ranking your website on google and the other search engines, so it is recommended to build your eCommerce sites for CBD Oil using WooCommerce. It is the only software out there that is safe from being shut down because of big company deals. Hosting your website on services like Shopify or Big Commerce would be a quick way to get you shut down. With WooCommerce, you own and control your own software.
Woocommerce websites are fully featured. Capabilities such as inventory control, multiple images per product, SEO friendly coding, real time shipping quotes, accurate tax lookup systems, reward programs and social media integrations are all possible and easy to implement. WordPress is the largest CMS on earth and WooCommerce is the premier CBD Oil eCommerce system for it.
Next you want to focus on your Content marketing, link building, social media outreach and on site SEO for CBD products to take your new website to new levels.
Contributed by: Marijuana fact or Fiction – foremost experts in everything pertaining to the Cannabis / CBD Industry.